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Revenue planner: how many clients do you need?

Work back from your revenue goal: how many clients, sales calls and outreach touches do you need per month?

In short

For €4,000 a month with €2,500 projects you need about 1.6 new clients per month. At 20% conversion from call to client and 5% from outreach to call, that is around 8 calls and 160 outreach touches a month.

“More clients” isn’t a plan. A number of calls per week is. This planner turns your goal into daily actions, and shows how recurring income makes it easier.

New clients needed per month

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  • Recurring revenue now –
  • Sales calls per month –
  • Outreach touches per month –
  • Outreach touches per workday –

Starting freelancers almost always overestimate their conversion. Start with low percentages and adjust once you have real numbers.

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